Innovative Tools and Strategies | Health Systems and Workforce | Strengthening Quality of Care | Global Guidelines and Local Adaptations | Focus: Small and Sick Newborns | Focus: Nutrition Room: 1.63-1.64 Oral Abstracts
May 11, 2023 13:55 - 14:55(Africa/Johannesburg)
20230511T1355 20230511T1455 Africa/Johannesburg Better Breastfeeding Counseling: Where Do We Start?

Use of Story-Based Education Videos for Breastfeeding Counselling in Primary Health Care Facilities in the Western Cape of South Africa

To successfully promote and support breastfeeding, the World Health Organization (WHO) recommends investment in breastfeeding counselling. As mHealth interventions incorporating entertainment-education approaches have gained traction in the training of health workers, Digital Medic, an initiative of the Stanford Center for Health Education, created a series of 14 short (two- to five-minute) story-based videos focused on infant feeding and nutrition, available in English, isiXhosa, and Afrikaans. This study aims to understand how these videos were used by breastfeeding counsellors in public health institutions, following usage over a three-year period. Our exploration draws on key constructs of the technology acceptance model, i.e., perceived and actual usefulness and ease of use.

Breastfeeding Counseling: A Qualitative Evidence Synthesis on the Views of Women and Health Workers on Timing, Frequency, Mode, and Preferred Providers 

Breastfeeding counseling, in which a health worker provides individual or family support to improve practices and manage challenges, is an important strategy to improve breastfeeding initiation and continuation. The purpose is to review how breastfeeding counseling is experienced by women and health care workers.

Community Experiences and Beliefs Related to Exclusive Breastfeeding (EBF) and Early Supplementation in Urban Slums of Karachi, Pakistan: A Qualitative Study 

Exclusive breastfeeding (EBF) until six months of age is recommended as it contributes to childhood growth and development and protects against infections. Establishing EBF in certain settings can ...

Room: 1.63-1.64 International Maternal Newborn Health Conference 2023 information@imnhc.org
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Use of Story-Based Education Videos for Breastfeeding Counselling in Primary Health Care Facilities in the Western Cape of South Africa

To successfully promote and support breastfeeding, the World Health Organization (WHO) recommends investment in breastfeeding counselling. As mHealth interventions incorporating entertainment-education approaches have gained traction in the training of health workers, Digital Medic, an initiative of the Stanford Center for Health Education, created a series of 14 short (two- to five-minute) story-based videos focused on infant feeding and nutrition, available in English, isiXhosa, and Afrikaans. This study aims to understand how these videos were used by breastfeeding counsellors in public health institutions, following usage over a three-year period. Our exploration draws on key constructs of the technology acceptance model, i.e., perceived and actual usefulness and ease of use.


Breastfeeding Counseling: A Qualitative Evidence Synthesis on the Views of Women and Health Workers on Timing, Frequency, Mode, and Preferred Providers 

Breastfeeding counseling, in which a health worker provides individual or family support to improve practices and manage challenges, is an important strategy to improve breastfeeding initiation and continuation. The purpose is to review how breastfeeding counseling is experienced by women and health care workers.


Community Experiences and Beliefs Related to Exclusive Breastfeeding (EBF) and Early Supplementation in Urban Slums of Karachi, Pakistan: A Qualitative Study 

Exclusive breastfeeding (EBF) until six months of age is recommended as it contributes to childhood growth and development and protects against infections. Establishing EBF in certain settings can be difficult, especially when women do not have access to basic antenatal or postnatal care, which is a critical window for education about breastfeeding. Myths and beliefs make way instead, and socioeconomic practices influence and vary across cultures. In settings of infant growth failure or maternal undernutrition, early supplementation is preferred. While it is important to understand local experiences regarding EBF, it is also critical to understand the community practices for early supplementation to improve EBF.

Use of Story-Based Education Videos for Breastfeeding Counselling in Primary Health Care Facilities in the Western Cape of South Africa
Single Abstract 01:55 PM - 02:55 PM (Africa/Johannesburg) 2023/05/11 11:55:00 UTC - 2023/05/11 12:55:00 UTC
Nutrition
Innovative Tools and Strategies
Presenters Nophiwe Job
Research Associate, Digital Medic South Africa
Co-authors
LE
Liezel Engelbrecht
Volunteer Affiliate, Digital Medic South Africa
KK
Kira-Leigh Kuhnert
Program Director, Digital Medic South Africa
JJ
Jamie Johnston
Research Director, Stanford Center For Health Education
Breastfeeding Counseling: A Qualitative Evidence Synthesis on the Views of Women and Health Workers on Timing, Frequency, Mode, and Preferred Providers
Single Abstract 01:55 PM - 02:55 PM (Africa/Johannesburg) 2023/05/11 11:55:00 UTC - 2023/05/11 12:55:00 UTC
Nutrition
Strengthening Quality of Care
Health Systems and Workforce
Presenters Emma Sacks
Johns Hopkins, Johns Hopkins School Of Public Health
Co-authors
AB
Anne Batchelder
PhD Student, Johns Hopkins University School Of Nursing
SJ
Sakshi Jain
Research Officer, Wilfrid Laurier University
TM
Tessa Moll
Post-Doctoral Fellow, University Of Witwatersrand
EB
Elizabeth Bastias-Butler
Technical Learning, Innovation, And Knowledge Management Officer, Inter-American Development Bank
Community Experiences and Beliefs Related to Exclusive Breastfeeding (EBF) and Early Supplementation in Urban Slums of Karachi, Pakistan: A Qualitative Study
Single Abstract 01:55 PM - 02:55 PM (Africa/Johannesburg) 2023/05/11 11:55:00 UTC - 2023/05/11 12:55:00 UTC
Small and Sick Newborns (SSNB), Nutrition
Global Guidelines and Local Adaptations
Presenters Kheezran Ahmed
Research Associate, Aga Khan University
Co-authors
SQ
Sana Qaiser
Research Coordinator, Aga Khan University
MM
Maryam Mansoor
Research Associate, Aga Khan University
BB
Benazir Baloch
Manager, Aga Khan University
AM
Ameer Muhammad
Research Manager, Vital Pakistan
SI
Sajid Iqbal
CHS, Aga Khan University
YP
Yasmin Parpio
Assistant Professor & Director, Aga Khan University
YS
Yasir Shafiq
Research Specialist, Aga Khan University
Muhammad Imran Nisar
Assistant Professor, Aga Khan University
VF
Valerie Flaherman
Associate Professor Of Pediatrics And Epidemiology And Biostatistics, University Of California, San Francisco
Fyezah Jehan
Associate Professor & Chair, The Aga Khan University, Karachi
Research Associate
,
Aga Khan University
Johns Hopkins
,
Johns Hopkins School of Public Health
Research Associate
,
Digital Medic South Africa
Prof. Ute Feucht
Professor in Paediatrics and Director of Research Centre
,
Maternal and Infant Health Care Strategies Research Unit, Medical Research Council of South Africa and Faculty of Health Sciences, University of Pretoria
Mrs. Grace Tahuna Soko
Clinical Education Training Manager
,
Kamuzu University of Health Sciences - College of Medicine NEST program
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Community Experiences and Beliefs Related to Ex...
IMNHC_1684763234alignmh_final_kheezran.pptx View Submitted by Kheezran Ahmed 1
Breastfeeding Counseling: A Qualitative Evidenc...
IMNHC_1684763197emma_sacks.pptx View Submitted by Anne Batchelder 1
Use of Story-Based Education Videos for Breastf...
IMNHC_1684763165nophiwe_job.pptx View Submitted by Jamie Johnston 1
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