Use of Story-Based Education Videos for Breastfeeding Counselling in Primary Health Care Facilities in the Western Cape of South Africa
To successfully promote and support breastfeeding, the World Health Organization (WHO) recommends investment in breastfeeding counselling. As mHealth interventions incorporating entertainment-education approaches have gained traction in the training of health workers, Digital Medic, an initiative of the Stanford Center for Health Education, created a series of 14 short (two- to five-minute) story-based videos focused on infant feeding and nutrition, available in English, isiXhosa, and Afrikaans. This study aims to understand how these videos were used by breastfeeding counsellors in public health institutions, following usage over a three-year period. Our exploration draws on key constructs of the technology acceptance model, i.e., perceived and actual usefulness and ease of use.
Breastfeeding Counseling: A Qualitative Evidence Synthesis on the Views of Women and Health Workers on Timing, Frequency, Mode, and Preferred Providers
Breastfeeding counseling, in which a health worker provides individual or family support to improve practices and manage challenges, is an important strategy to improve breastfeeding initiation and continuation. The purpose is to review how breastfeeding counseling is experienced by women and health care workers.
Community Experiences and Beliefs Related to Exclusive Breastfeeding (EBF) and Early Supplementation in Urban Slums of Karachi, Pakistan: A Qualitative Study
Exclusive breastfeeding (EBF) until six months of age is recommended as it contributes to childhood growth and development and protects against infections. Establishing EBF in certain settings can ...
Room: 1.63-1.64 International Maternal Newborn Health Conference 2023 information@imnhc.orgUse of Story-Based Education Videos for Breastfeeding Counselling in Primary Health Care Facilities in the Western Cape of South Africa
To successfully promote and support breastfeeding, the World Health Organization (WHO) recommends investment in breastfeeding counselling. As mHealth interventions incorporating entertainment-education approaches have gained traction in the training of health workers, Digital Medic, an initiative of the Stanford Center for Health Education, created a series of 14 short (two- to five-minute) story-based videos focused on infant feeding and nutrition, available in English, isiXhosa, and Afrikaans. This study aims to understand how these videos were used by breastfeeding counsellors in public health institutions, following usage over a three-year period. Our exploration draws on key constructs of the technology acceptance model, i.e., perceived and actual usefulness and ease of use.
Breastfeeding Counseling: A Qualitative Evidence Synthesis on the Views of Women and Health Workers on Timing, Frequency, Mode, and Preferred Providers
Breastfeeding counseling, in which a health worker provides individual or family support to improve practices and manage challenges, is an important strategy to improve breastfeeding initiation and continuation. The purpose is to review how breastfeeding counseling is experienced by women and health care workers.
Community Experiences and Beliefs Related to Exclusive Breastfeeding (EBF) and Early Supplementation in Urban Slums of Karachi, Pakistan: A Qualitative Study
Exclusive breastfeeding (EBF) until six months of age is recommended as it contributes to childhood growth and development and protects against infections. Establishing EBF in certain settings can be difficult, especially when women do not have access to basic antenatal or postnatal care, which is a critical window for education about breastfeeding. Myths and beliefs make way instead, and socioeconomic practices influence and vary across cultures. In settings of infant growth failure or maternal undernutrition, early supplementation is preferred. While it is important to understand local experiences regarding EBF, it is also critical to understand the community practices for early supplementation to improve EBF.